Developer

UTM Link Builder

Build, validate, and audit Google Analytics campaign URLs. Single + bulk builders, reverse parser, naming convention enforcer, history, and a reference cheat sheet for utm_source / medium / campaign hygiene.

Destination & UTM parameters

Base URLExisting query parameters and fragments are preserved.

utm_source*Where the traffic comes from — newsletter, google, partner.utm_medium*The marketing channel — cpc, email, social, referral.

utm_campaign*Campaign identifier — spring-launch, q1-promo, welcome.

utm_termPaid-search keyword.utm_contentDistinguish creatives — hero-cta, banner-a, footer.

utm_idGA4 campaign ID — used to join with cost data.utm_source_platformOriginating ad platform (SA360, DV360, Meta Ads).

Enforce naming conventionNormalise values so reports don't fragment.

Custom parameters

Append ad-platform click IDs or any other query parameters.

No custom parameters yet.

Generated link

Short label

Untitled campaign

https://example.com/landing

27 characters

!utm_source identifies the traffic origin (google, newsletter…).
!utm_medium identifies the marketing channel (cpc, email…).
!utm_campaign identifies the campaign (spring_sale, launch).

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